Tod Lock Resume

Tod Lock

Dallas, TX 75287

e-mail: tod@todlock.com
http://www.todlock.com

`EXPERIENCE:`
`1/2010- Present`	Social Sextant, Dallas, TX Chief Social Marketing Strategist Co-founder of Social Sextant, a managed social network marketing company based in Dallas, TX. * Develop and execute marketing strategy to exhibit thought-leadership in the field of social network marketing. * Implement web-based and social network marketing campaigns to nurture leads. * Advise clients in social network marketing best practices and execute integrated e-mail, SEO, and blog campaigns.
`May 2004- Nov 2008`	Insight (formerly Software Spectrum), Plano, TX Marketing Strategist As the Marketing Strategist for Insight (formerly Software Spectrum) I championed the marketing efforts to penetrate our existing customer base, as well as grow net new business for a select group of our software vendors. These vendors include Microsoft, Trend Micro, McAfee, Computer Associates, Symantec, RSA, Websense, and many others. The vendors in this portfolio reflect on my experience with, and interest in, network and information security and web publishing and applications. * Develop quarterly or annual marketing plans with each client / vendor to achieve revenue objectives. * Implement those marketing plans through promotional activities of various media including web, print, direct mail, sales education, telemarketing, joint case study development, public relations, promotional items, trade show attendance, sales rallies, sales incentives, and other available promotional opportunities. * Allocated over one million dollars ($1,000,000.00) in annual marketing budget, while seeking out greatest return on investment from promotions, advertising media, and other vehicles. * Coordinate and oversee implementation of promotions using cross-functional in-house advertising agency creative staff, sales and business development, I/T, meeting planner, and web development, plus third-party vendors such as list brokers, advertising agencies, web hosting and development, telemarketing, direct mail houses, and letter shops. * Created subscription advertising bundle of quarterly catalog and web companion site and increased MDF revenue by 43% (www.softwarespectrum.com/link) while increasing the value to customers and vendor advertisers. Tied e-commerce to the advertising to increase new account acquisition. * Developed bundled package of sales training and communication vehicles to increase exposure to the Software Spectrum sales force for vendors.
`Jan 2001- Dec 2003`	NEC, Irving, TX Product Marketing Manager, Services Promote, package, brand, bundle, and price professional and technical service offerings for both data and voice network platforms. * Offerings include data network remote management, maintenance, network and security assessments, cable plant design, and PBX maintenance and monitoring plus converged applications solutions. * Control service offering portfolio and launch promotional activities to increase sales and market awareness of capabilities for multi-service network equipment and service provider. * Coordinate heavily with vendor partners for joint promotions, cross selling opportunities, manage co-op budgets, and produce market share and volume projections. * Champion portfolio of network security solutions including software, hardware, and professional and technical services. (http://security.necbns.com) * Work with cross functional teams of engineering, accounting, and legal to develop comprehensive new service offering programs targeted to existing customer base and identified market niches. * Develop web, intranet, and hard copy sales collateral, marketing literature, and field sales guides. * Developed interactive web-based training program for nation wide sales force to accurately measure product/service learning and knowledge. Designed interactive web-based security self-assessment to drive brand association and need recognition. Design and implement various promotions including mass mailings, special offers, web content, seminars, and specialty promotional products.
`Jan 2000- Dec 2000`	Comercis, Southlake, TX Sr. Business Analyst / Product Marketing Manager NetCities.com Division * Responsible for branding, bundling, and pricing advertising opportunities for on-line local news and yellow pages portal. Advertising vehicles include web yellow pages listings, banner and tile ad placements, search engine keywords, website hosting, and custom web development. * Performed competitive analysis and target market segmentation. * Wrote terms of service and privacy statement for portal. * Developed promotion plan and budget (both web and traditional) for portal. ConnectASP Division * Defined marketing mix and developed the sales and promotion plan including break-even analysis, revenue targets, and advertising budget to drive sales of managed data center hosting for start up application service provider. * Developed the sales model including direct, web, partner and channel sales. * Compiled competitive analysis and pricing comparison to define and price bundled offerings. Developed service contracts for offerings, created content for website, boilerplate, prospecting scripts and training reference for sales opportunities. Targeting independent software vendors, web developers, ISP's and VPN integrators as well as internal applications consisting of vertical web community commerce portals and website hosting.
`Mar 1998- Feb 2000`	CompUSA, Dallas, TX Marketing Manager, Technical Services Created and managed new department to support distributed computer technical service sales opportunities with proposals, custom pricing, contract development, and interface to operations staff for implementation. Developed department methodology, engagement process and staff positions. Supervised project manager, proposal writer, and database administrator. In first twelve months drove sales of over $5,000,000.00 in technical service revenue accompanied by more than $25,000,000.00 in hardware, software, and training revenue. * Bundle, price, brand, and promote service offerings sold and delivered nation wide. * Develop marketing mix of offerings targeted to customer segments. * Worked heavily with channel partners and third parties to develop, win, and implement integrated PC service solutions. * Developed and published standard methodology for national technical project management used by CompUSA (B.E.T.T.E.R.). * Wrote business case and development plan, and formulated pricing for CompUSA Year 2000 service offering. Conducted competitive and market research, developed training curriculum for technical personnel and wrote customer sales literature for Year 2000 service sales. * Managed Technical Services training conventions for 200 CompUSA Sales Managers. Designed theme, logos and promotional items, wrote and delivered presentations, testing, and accreditation. * Designed, wrote and coordinated production of sales collateral distributed nation wide.
`Oct 1996- Mar 1998`	CompuCom, Dallas, TX International Sales Operations Manager Developed relationships with international alliance partners to provide consistent PC procurement services to common multinational customers. * Created and published international sales program with processes, tools, and instructions used by field sales force plus inside sales team. * Designed and implemented web system for global computer procurement (www.gsorder.com). Wrote User's Guide and Technical Admin. Manual for system. * Developed international business marketing program, wrote marketing content for Internet home site, brochures, and sales proposals. * Wrote case study of Lotus Notes systems development published by Lotus. * Traveled to support outside sales force with customers and prospects. * Accounted for department funding and expenses, wrote vendor business plans, and collected vendor funding. * Reported on international business activity using software tools.
`Aug 1995- Nov 1996`	CompuCom, Dallas, TX Proposal Manager Supervised the activities of proposal coordinators and directed team members including contract specialist, pricing specialist and administrative personnel to respond to product and service sales opportunities for a large, corporate services integrator of microcomputer technology. * Responsible for two of four U.S. regions equaling twenty-three field branches. * Developed multi-site, multi-line of business pricing development. * Interfaced with outside sales representatives, regional management, third-party partners plus customers and prospects to develop sales strategies. * Traveled to remote branches to support sales force.
`EDUCATION:`
`Aug 1985 - May 1989`	Kansas State University , Manhattan, KS Bachelor of Science Degree in Business Administration majoring in Marketing.
`SUMMARY:`	Managerial experience hiring, training and supervising employees. Creative and technical writing and analytical skills from developing and writing sales and service programs and proposals. Computer industry, market, and systems knowledge from marketing hardware, software, and services plus designing internet tools and content.
`OBJECTIVE:`	To obtain a position with a leading and growing company focusing on marketing, promotions, and web content management and creative development with strategic and creative planning.