September 28, 2006
To Whom It May Concern:
I've been Tod Lock’s manager for over a year and a half. I wish him only the best and know he will be a major contributor and positive influence wherever he decides to advance his career. It has been an honor and a pleasure having him on our team.
Tod has served at the highest caliber in his role as the Marketing Strategist, managing the overall go to market strategy and execution of all initiatives surrounding many varying sizes of Software Publishers. I've received many compliments from his peers, my peers, from the software publishers and most importantly from our Sales Management and Representatives who deeply rely on Tod's ability to deliver results oriented campaigns. He has only received praise for his contributions and continues to deepen his value with all stakeholders.
Tod is a highly innovative self-starter, who rarely needs supervision. He is dependable and typically exceeds expectations. He has a keen business and marketing acumen and has a knack fully leveraging the resources at hand deliver results. For example, has developed a superior marketing, business development and operational model for engaging our emerging software partners. His model has enabled Software Spectrum to develop and cultivate relationships which in many cases have grown into high margin partnerships for the company. A point in case would be BEA which has grown from $3000 in marketing investments to $190,000 and who’s sales are projected to be more than double at $2million. Consequently, Tod’s success has led to strong relationships with many emerging partners as well as incremental investment dollars leading to increased sales and profitability. This is just one example among many of Tod's professionalism, skills and dynamic approach to delivering results.
Tod performs at a high level of excellence and is an invaluable asset to any Marketing or Business Development departments, and I highly recommend hiring him. If you'd like to discuss his attributes in more detail, please don't hesitate to contact me.
Sincerely,
Steve Brown
Manager, Publisher Marketing
Insight (formerly Software Spectrum)
(214)284-5132 Cell
www.softwarespectrum.com / www.insight.com
